Fecha de publicación: 05/01/2023 Fuente: Wipo Milk or dairy products A method for managing query-based product representations includes receiving product data supplied by a product supply entity, wherein the product data is associated with one or more products for which the product supply entity provides information, generating a product representation generator for the product supply entity from a query representation generator including a machine learning model, wherein the product representation generator is trained from the query representation generator based on a portion of the product data, wherein the query representation generator was trained from a representation generator template based on user query data supplied by a search provider, wherein the query representation generator is generic across multiple product supply entities, and providing the product representation generator specific to the product supply entity, wherein the product representation generator is operable to relate a product data representation generated by the product representation generator to relevant search queries.