A method of guiding a person to products, wherein the method comprises the following steps, namely: emitting a radio beacon from a radio beacon emitter, which is assigned to a product and is essentially located in the spatial proximity of this product or the intended place of the product, receiving the emitted radio beacon by a radio beacon receiver which is locally movable with the person, triggering an action when the radio beacon receiver is moved into a predefined action-triggering area around the radio beacon emitter.