What does (not) motivate Gen Z to pay for plant-based milk alternatives? A study on Italian consumers
Fuente:
Food Quality and Preference
Publication date: February 2026Source: Food Quality and Preference, Volume 136Author(s): Sergio Rivaroli, Cristina Calvo-Porral, Rachele Ferretti, Davide Giacalone, Ángel A. Carbonell-Barrachina, Jörg Lindenmeier