Fuente: WIPO "tomato" Systems, apparatuses, and methods are provided herein useful to identify items at checkout stations. In some embodiments, a checkout station includes an item staging area, an optical scanner, a display, and a computer vision system. The computer vision system may include a camera, a control circuit, and a machine-readable medium that stores instructions. The control circuit may execute a trained machine learning model to: determine whether a machine-readable code is received, identify the item based on the captured image, automatically update content shown in the display to identify the item, automatically update the content to provide at least two items similar to the item with a prompt for a user selection of the item, and automatically update the model. The control circuit may execute the model to automatically update the content to provide a prompt to scan the item.