Fecha de publicación: -- Fuente: WIPO "tomato" A method generates a virtual character for use in a game. The method includes identifying a first physical object, acquiring a first product identifier associated with the first physical object, acquiring a first product description based on the first product identifier, and generating a first narrative description of a first creature based on the first product description. The method further includes defining at least one characteristic of the first creature distinct from the first narrative description, generating an image of the first creature based on the first narrative description, and storing, in a data store that stores virtual character data for virtual characters playable in a video game, a first data set defining the first creature. The data set includes the defined characteristic of the first creature and the image of the first creature. Also provided is a system for implementing a video game utilizing the virtual character.