Fuente: WIPO "tomato" Example implementations relate to providing advertising content. A transaction event associated with a user is detected. A timing parameter is determined based on transaction data associated with the transaction event and user profile information of a user. The timing parameter is indicative of an estimated time for the user to approach a fixed digital display device after the transaction event. Advertising content for the user is determined based on the user profile information. The advertising content is displayed on the fixed digital display based on the timing parameter.