Fuente: WIPO "tomato" A system and method for creating and publishing augmented reality (AR) content using a mobile device and application. The method includes selecting a content theme, presenting associated content templates, receiving user input, and generating an AR content item. Metadata is created indicating AR content type, selected theme, and used template. The AR content item and metadata are published to a server for storage in a manner enabling retrieval and presentation via an AR device application. The system facilitates easy creation of AR content without requiring specialized AR development skills, allowing users to generate content using familiar mobile interfaces. The created content can be accessed and viewed through AR devices, providing an seamless workflow from content creation to AR presentation.