Does risk preference matter to willingness to pay for functional food: Evidence from lab experiments using eye-Tracking technology

Fuente: Food Quality and Preference
Publication date: Available online 26 April 2024Source: Food Quality and PreferenceAuthor(s): Shihang Zhen, Xianli Xia, Luchen Huang, Yihan Cao, Hanliang Fu, Yanjun Ren