Fecha de publicación: -- Fuente: Food Processing PepsiCo has been selected as the continued beverage partner of choice for KFC locations across Australia, India, UK, Spain, Germany, France, the Netherlands and Belgium. The renewal builds on a decades-long global partnership with KFC across the Middle East, Europe, Asia–Pacific, Latin America and other markets already serving PepsiCo brands and products.

KFC and PepsiCo have been working together to tailor beverage selections and menu offerings to local tastes and dining occasions. While availability differs by market, popular menu items include Pepsi Zero Sugar, Pepsi MAX, Pepsi MAX Cherry, Lipton Peach Iced Tea, 7UP and DORITOS Loaded, which combines KFC’s crispy chicken tenders with Doritos’ corn tortilla chips and Mexican-inspired toppings.

As KFC continues to expand its beverage strategy and introduce new offerings that appeal to the evolving tastes and expectations of Gen Z consumers, PepsiCo will support these efforts through its portfolio of beverage brands and innovation expertise. From culturally relevant flavour collaborations and emerging trends across crafted, functional and energy beverages to locally relevant brand offerings, the company believes it is well positioned to help KFC excite consumers and support growth.

“KFC is building great momentum across its international markets,” said Eugene Willemsen, CEO, International Beverages, PepsiCo. “As consumer tastes continue to evolve, PepsiCo is moving at the speed of culture, bringing new capabilities and category-leading innovation to help KFC build a more modern, distinctive and relevant beverage business around the world.

“We are proud of our longstanding partnership with KFC and look forward to continuing to build on that strong foundation together.”

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