Seeing the grain: How transparent window size influences purchase intention and visual attention in rice packaging

Fuente: Food Research International
Publication date: 31 October 2026Source: Food Research International, Volume 242, Part 2Author(s): Natalia Calderón, Eniola Ola, Shaelyn Frauenhoffer, Weiyi Ma, Lana Chung, Han-Seok Seo