Fecha de publicación: 25/08/2023 Fuente: WIPO "sustainability" SYSTEM FOR ASSESSING IMPACT OF DIGITAL MARKETING TOOLS ON SUSTAINABLE BUSINESSES AbstractThe present invention provides a system and method for assessing the impact of digital marketing tools on sustainable businesses. It includes an input module for receiving data related to a business' digital marketing efforts, its sustainability practices, and business performance indicators. A processor analyzes the received data to determine the relationship between the digital marketing efforts and sustainability practices, calculates the impact of digital marketing tools on the sustainability practices, and evaluates the effect of the impact on the business performance indicators. An output module provides the evaluation results. The system and method can further predict future impacts of digital marketing tools on the sustainability practices and suggest modifications to the business' digital marketing efforts based on the evaluation. The invention provides a solution for understanding and optimizing the interplay between digital marketing and sustainability in businesses.