Fecha de publicación: 03/06/2010 Fuente: WIPO "sustainability" A system and method for determining a composite rating for sustainability for a brand are provided. The method comprises selecting sustainability factors applicable to the brand. For each applicable sustainability factor, selecting an activity that is an attribute of the brand and determining a score for each selected activity. The method then calculates a composite rating for the brand based on the score for each selected activity. The method then displays the composite rating for the brand and the score for each selected activity in a graphic format.