Fuente: Sustainability - Revista científica (MDPI) Sustainability, Vol. 17, Pages 11224: Artificial Intelligence and Blockchain-Driven Circular Platforms: Fostering Green Innovation and Sustainable Consumer Behavior in High-Value Resale
Sustainability doi: 10.3390/su172411224
Authors:
Andrej Naraločnik

This study investigates how core digital technologies—artificial intelligence (AI) and blockchain—can foster green innovation and sustainable consumption through circular platform design in high-value resale markets. Using Design Science Research (DSR) methodology, including its iterative cycles, we developed and evaluated TRUCE (Trust, Resale Logic, User Centricity, Circular Infrastructure, Ecosystem Governance), a sustainability-oriented digital architecture designed to promote ethical, energy-efficient consumption. TRUCE aims to leverage AI-driven authentication, blockchain-based transparency, and consumer data analytics, aiming to embed circularity and traceability into platform governance. Aligned with the EU Green Deal’s digital agenda, it is intended to support waste reduction, lifecycle extension, and responsible consumption, contributing to Sustainable Development Goal 12 and the broader 2030 Agenda.