Menopause claims back under the spotlight following ASA review

Fuente: Nutraingredients Usa
Lugar: Regulation & policy
The Advertising Standards Authority used AI-driven monitoring to flag Lunera, Minerva Wellness, and Nova for making unauthorised menopause treatment claims, breaching multiple CAP Codes on medical and health advertising. The rulings highlight ongoing tension between regulation and women’s health marketing, as brands face restrictions on discussing menopause symptoms without approved evidence or risking classification as medicinal claims.