Fuente: Wipo "digitalization" A method of generating a digital media message includes receiving a digital video segment providing a plurality of images via a display of the electronic device, each image of the plurality of images being indicative of a respective digital content segment, and receiving, via the electronic device, a first input indicating selection of a first digital content segment associated with a corresponding image of the plurality of images. The method also includes associating the digital video segment and the first digital content segment with a play sequence of the digital media message such that the first digital content segment will be presented simultaneously with at least part of the digital video segment when the digital media message is played. The method further includes providing the digital media message for sharing with a remote electronic device, wherein the digital media message comprises at least the digital video segment and the first, digital content segment.