Fuente: Wipo "digitalization" Methods and systems for analyzing usage and performance of attributes in digital design assets for asset creation. In particular, one or more embodiments maintain a digital design asset repository containing a plurality of digital design assets available for use in marketing campaigns. One or more embodiments assign attribute identifiers to attributes of the digital design assets. One or more embodiments then track usage of digital design assets in one or more marketing campaigns. Based on the tracked usage, one or more embodiments aggregate analytics data for the attributes and then determine a performance of the attributes using the aggregated analytics data. Additionally, one or more embodiments provide the aggregated analytics data for the attributes in the digital design asset repository.