Fuente: Wipo "digitalization" A method and a server for generating digital item recommendations for a given user of an online recommendation platform are provided. The method comprises: generating a set of digital items to be recommended to the given user, the set of digital items including: a sub-set of core digital items, for a given core digital item of the sub-set of core digital items, the set of digital items further including: at least one auxiliary digital item to be provided to the given user in response to a respective user interaction of the given user with the given core digital item during appreciation thereof, the at least one auxiliary digital item having been determined based at least on an assumption that the given user has executed the respective user interaction with the given core digital item; and transmitting the set of digital items to an electronic device associated with the given user.