Fecha de publicación: -- Fuente: Wipo "digitalization" A method and server for generating user recommendations for users of a digital recommendation platform are provided. The method comprises: generating, by scanning a chronologically organized user log, a training set of data comprising a plurality of training digital objects; and feeding each one of the plurality of training digital objects to the MLA, thereby causing the MLA to generate a respective predicted indication of the user interaction of a given user with a given digital item of the digital recommendation platform; and applying a loss function, configured to penalize the respective predicted indication if it is different from the respective label, thereby training the MLA to identify, in a plurality of digital items of the digital recommendation platform, for the given user, the previously unseen digital items associated with the previously unknown, for the given user, source with which the given user is likely to interact.