Fuente: Wipo "digitalization" Methods and servers for displaying a digital item to users of a recommendation system are disclosed. The method comprises determining first and second recommendable contents that include the digital item for a first and a second user of a first and a second electronic devices respectively. The digital item is associated with a plurality of actions. The method comprises triggering display of at least some content from the first and second recommendable content including the digital item on the first and second electronic devices respectively. The digital item is associated with a first action triggerable by the first user on the first electronic device and a second action triggerable by the second user on the second electronic device. The first and second actions are selected among the plurality of actions based information about the first and second users respectively.