Fecha de publicación: 02/07/2009 Fuente: Wipo "digitalization" Providing a digital experience with a greeting card. A card purchaser selects one or more digital experiences to enhance or complete the thought of the selected card. The selection of digital experiences can occur using a computing device in a retail store or remotely via the Internet. The purchaser scans an identification code or selects a digital representation of the greeting card at the computing device and is presented with digital experiences best suited to the selected card. Additionally, the card purchaser may view or select from a full-line of digital experiences without scanning or selecting the digital representation of the card. Information relating to the digital experience is included in the card. The card is transmitted to a recipient, and the recipient accesses the digital experience based on information provided in the greeting card. The digital experience may be provided to the recipient using a digital delivery device.