Fecha de publicación: 22/03/2019 Fuente: Wipo "digitalization" Using various embodiments methods and systems for generating and displaying three-dimensional (3D) digital smart objects for use in various 3D environments to collect data related to user interaction or viewability with the 3D digital smart object are described. In one embodiment a system can generate a 3D digital smart object by presenting a 3D placeholder to a publisher or developer of the 3D environment receive an asset receive asset data including asset category and asset type associated to the asset and a minimum and maximum asset polygon count value. The system can also receive standard asset size information of the asset including an X-axis Y-axis and Z-axis dimension of the asset and receive an asset positioning information including an anchor location and an asset orientation of the asset. The data received can then be stored to generate the 3D digital smart object that can be placed within a 3D environment.