Fecha de publicación: 12/03/2009 Fuente: Wipo "digitalization" A digital experience method, system, and apparatus provides greeting cards in a traditional retail store for selection by a card purchaser. The card purchaser selects one or more digital experiences to enhance or complete the thought of the selected card. The selection of a digital experience can occur through the use of a computing device in the retail store or remotely via the Internet. The purchaser scans an identification code or selects a digital representation of the greeting card at the computing device and is presented with digital experiences that are best suited to the selected card. In addition, the card purchaser may view or select from a full-line of digital experiences without scanning or selecting the digital representation of the card. Information relating to the digital experience is included in the card. The card is transmitted to a recipient, and the recipient receives accesses the digital experience based on information provided in the greeting card. The digital experience may be provided to the recipient using a digital delivery device.