Fuente: Wipo "digitalization" A system and method of interacting with content disposed on a substrate is provided. An image of the content disposed on the substrate is captured and used to identify the substrate via an image-matching technique. Digital content corresponding to the identified 5 substrate is retrieved and displayed on a screen of a viewing device. The displayed digital content is a virtual reality and/or augmented reality view, referred to herein as a 'digital twin', of the imaged content. The digital twin has at least one interactive element for user interaction. 10