Fuente: Wipo "digitalization" A media universe database is configured to store a plurality of elements of media universe content related to a media universe. An analysis of a digital video is performed. Based at least in part on the analysis, a correspondence is determined between one or more objects in the digital video and respective elements of the media universe content. An interactive digital video is generated based on the digital video. The interactive digital video comprises a plurality of video frames including one or more interactive video frames. The one or more interactive video frames comprise one or more interactive objects corresponding to the elements of media universe content.