Fecha de publicación: 19/07/2019 Fuente: Wipo "digitalization" The disclosed exemplary embodiments include computer-implemented systems, apparatuses, and processes that automatically and dynamically generate and provision digital content to network-connected devices operating within a computing environment. For example, an apparatus may receive information generated by an application program executed by a communications device and based on the generated information, obtain an identifier of a third party associated with the executed application program. The apparatus may further identify and obtain first elements of digital content that include a representation of the identifier, and generate a second element of digital content that incorporates a subset of the first elements of digital content. The apparatus may also transmit the second element of digital content through a programmatic interface to the communications device, which may display the second element of digital content on an interface.