Fecha de publicación: -- Fuente: Wipo "digitalization" A dynamic digital advertising content system (DDACS) for facilitating dynamic presentation, organization, and application of digital coupons is disclosed. The digital coupons are associated with a manufacturer of corresponding products. The DDACS may display a set of one or more digital coupons that are redeemable at multiple different retailer networks to obtain a discount on one or more corresponding products. Accordingly, the digital coupons are retailer agnostic. The display is formatted as a digital free standing insert that includes a grid of item cards, and each item card is associated with a corresponding digital coupon. A size and/or a position of each item card is determined as a function of vendor parameter(s) that may be determined using an artificial intelligence system. The DDACS also manages storing selected digital coupons in a digital wallet associated with a user and applying the digital coupons to purchases of corresponding products.