Fuente: Wipo "digitalization" The present disclosure relates to generally to digital watermarking, non-fungible tokens ("NFTs") and smart contracts. One aspect of the disclosure describes embedding a digital watermark into digital content, the digital watermark includes a message that can be used to prove authenticity, origin, content integrity and/or a creator associated with an NFT. This technology will help protect and authenticate an NFT and its digital content. Related technology and methodologies are also described.