Fecha de publicación: 25/06/2020 Fuente: Wipo "digitalization" The present disclosure involves systems, software, and computer implemented methods for providing digital promotions using digital collectibles. One example method includes receiving an image file from a client application associated with a particular user profile. Image recognition is performed on the image file to identify at least one product associated with a digital collectible promotion. A digital collectible associated with the at least one product is identified. A first offer is transmitted, for presentation in the client application, for an availability of the digital collectible upon a transaction including the at least one product. An indication of a transaction associated with the particular user profile that includes the at least one product is received, from a merchant. Instructions to enable at least one digital collectible at the client application for the particular user profile are transmitted, in response to the transaction.