Digital media distribution frequency management systems and methods for reducing digital media across digital networks and platforms with pixel based requests

Fecha de publicación: 21/12/2023
Fuente: Wipo "digitalization"
Digital media distribution frequency management systems and methods are disclosed for reducing digital media across digital networks and platforms. A set of impression identifiers (IDs) is determined for a digital media asset as displayed on graphic user interfaces (GUIs) of open web digital channel(s). An identifier of a user is determined as well as an impression count of the user based on the set of impression IDs and an open web ID of the user. A pixel based request, comprising the identifier of the user and instructions to embed a pixel on a GUI of the online based digital media content distribution platform, is pushed to an application programming interface (API) of an online based digital media content distribution platform, which in turn is configured to suppress or allow the digital media asset to be displayed based on a pixel type determined from the impression count of the user.