Fuente: Wipo "digitalization" A centralized content management service may facilitate streaming providers obtaining rights to digital content associated with content providers. The content management service may maintain a site in which the content providers and streaming providers may negotiate for rights to digital content items. Upon receiving a request from a streaming provider to stream a digital content item to a customer, the content management service may authenticate the customer and validate the streaming provider to confirm that the streaming provider is authorized to stream the digital content item to the customer. The digital content item may be encrypted, decrypted, and re-encrypted prior using various encryption keys prior to streaming the digital content item to the customer. The content management service may cause the digital content item to be streamed to a customer device of the customer without providing a copy of the digital content item to the streaming provider.