Fecha de publicación: 13/11/2014 Fuente: Wipo "digitalization" An advertising campaign is provided for display on one or more digital billboards. Information about a geographic location of the digital billboard and an available inventory of time intervals for display of digital content is established. Pricing guidelines for the available inventory are defined, and digital content campaigns are created that identify a particular digital billboard or billboards, and specify pricing information indicating prices for displaying digital content on the billboard. A contract is executed for the digital content campaign, and the digital content associated with the campaign is displayed on the digital billboard based on a play schedule defining a time interval and number of times that the digital content will be displayed for the time interval.