Fuente: Wipo "digitalization" A machine may be configured to perform detecting and treating unauthorized duplicate digital content. For example, the machine accesses a digital content item published on a server of a social networking service (SNS) by a member of the SNS. The machine determines that the digital content item does not include a reference indicator that indicates that the digital content item is copied original content. The machine determines that the digital content item is at least one of a near-duplicate or an exact duplicate of an original digital content item based on a comparison between data pertaining to the digital content item and data pertaining to the original digital content item. The machine enhances the server based on executing a treatment of the digital content item. The executing of the treatment includes causing an automatic alteration of a state associated with the digital content item in the record of the database.