Fuente: Wipo "digitalization" Systems and methods for managing media, such as digital content, using block chain technology are described. In some example embodiments, the systems and methods register a digital content item to a content management system using an authentication module that authenticates a digital content item as an authentic content item and a transaction module that performs a block chain transaction to register the authentic content item to the content management system. The authentication module may perform a multiple operation authentication process for the digital content item, and determine a trust value calculated from the performed multiple operation authentication processes satisfies a threshold value associated with authenticating the digital content item as authentic.