Fecha de publicación: 09/11/2016 Fuente: Wipo "BigData" The invention discloses a WYSIWYG (What You See Is What You Get) name declaration system and method based on a big data technology. The system comprises a four-part form WYSIWYG declaration module and a big data name compliance verification module, wherein the four-part form WYSIWYG declaration module consists of an administrative division unit, an enterprise name unit, an industry formulation unit, an organizational form unit, a full name display unit and an application submitting unit; and the big data name compliance verification module comprises a request processing unit, a compliance verification engine, a hot spot information collection engine, a name database, a verification knowledge base and a hot spot information base. Through an on-line operation way, a public name declaration process is simple and easy in use, operation difficulty and a working doorsill are greatly lowered so as to bring convenience to the public to carry out declaration, meanwhile, the phenomena of time delays and different judgment standards of manual auditing can be avoided, working efficiency for the public to start a business is improved, convenience is brought to the masses, and meanwhile, the image of the government is improved.