Fuente: Wipo "BigData" The invention discloses a user global tourism big data personalized customization service platform, which relates to the field of global tourism big data platforms, and comprises a big data platform,a personalized customization server platform and a user interaction terminal. The big data platform constructs a basic operation environment for operation of the personalized customization server platform and the user interaction terminal by using a cloud computing technology. The platform has the beneficial effects that the demand module included in the user interaction terminal inputs various demands of tourists, and the analysis module performs analysis according to the demands of the tourists, screens and cooperates with data matched with tourist demands in the big data platform, the customization module is used for calculating and sorting scenic spots in a user selection range in a descending order according to predicted traffic conditions, people flow prediction data and weather forecast data, and finally tourists select and confirm a travel scenic spot plan.