Fecha de publicación: 04/09/2014 Fuente: Wipo "BigData" Embodiments of the present invention relate to unifying augmented reality technology and big data. An interactive operation element may be defined. The interactive operation element is associated with an event and a location on an augmented reality (AR) screen. An action may be performed based on the event using a predefined communication protocol. The action may be associated with an information artifact which is derived from big data.