Fecha de publicación: 17/09/2021 Fuente: Wipo "BigData" The invention discloses the system and method for 360-degree view of customer by using big data technology. The 360-degree view of customer, web application is created. User/retailer team member start the web application. With the help of big data technology, retailers get information about customer’s past searches and past purchases. And invention application suggests the retailer’s team member the recommendation of items for customer on the basis of customers past searches and past purchases.