Fecha de publicación: 10/05/2017 Fuente: Wipo "BigData" The invention discloses a method for marketing promotion based on big data, and the method mainly comprises the following steps: 1, collecting customer data of a sales case; carrying out the data portrait analysis of high inclination customers, and building customer group features; 3, locking the groups with the similar features in the population big data according to the customer group features built at step 2, and locking the position of a usual residence place of the groups with the similar features and the position of a building; 4, carrying out the advertising at the sales building or in the 10km-range nearby the usual residence place of the customers with the high inclination, or at places with the higher visitor flow. Through the behavior analysis of an urban group structure and the customers with the high inclination, the method can lock the features and position of a target customer group more accurately, provides the data basis for the ways and modes of marketing promotion, achieves the more scientific marking promotion, and can obtain the better investment return.