Fuente: Wipo "BigData" The invention relates to the technical field of resource planning, in particular to an information technology consultation management method based on big data, and the method comprises the steps: collecting a user generated text on a social media platform, recording a timestamp of the text, extracting the number of likes in the text, extracting the number of sharing in the text, and extracting the number of comments in the text. And summarizing the subject popularity data based on the text contents and the associated tags to obtain a social media data set. According to the invention, the enterprise can identify the market trend more accurately by recording the user interaction and the emotional response, so that the resource configuration and the strategy planning are optimized. For example, through classification of emotion scores and monitoring of emotion changes, enterprises can adjust market strategies in time so as to cope with emotion fluctuation of consumers and solve possible market crisis or grasp sudden market opportunities in advance.