Fecha de publicación: 19/05/2023 Fuente: Wipo "BigData" The present invention relatesto provide an Implementation of Big Data Analytics integrated with Artificial Intelligence for Improving the Tourism and Hospitality Sector.Adaptation and advancement of technology in these industries can be helpful increase quality of services.Bigdata analytics and artificial intelligence provide valuable insights into consumer behavior, preferences, and trends, which can help them improve quality of services and increase satisfaction of customers.Therefore, the integration of big data analytics and AI in the tourism and hospitality sector is enhanced customer experience, increased revenue, and improved operational efficiency