Fecha de publicación: 18/09/2020 Fuente: Wipo "BigData" The invention provides a financial service platform policy information recommendation method based on user data, belongs to the technical field of big data, and matches related policy data for users according to user portraits. Financial related policies and news information published on a website are stored through manual or big data platform automatic collection, label classification is carriedout on the policies and news information, and classified labels are matched with user portraits. For institutions or enterprises with huge data volume, the efficiency of the financial service platformcan be improved by using the scheme.