Fecha de publicación: 22/01/2021 Fuente: Wipo "BigData" The invention, which relates to the field of the global tourism big data platform, discloses an enterprise global tourism big data operation management and marketing platform comprising a scenic spotbig data platform, an internet OTA distribution channel data management system, a scenic spot supervision module and an intelligent marketing module. The scenic spot big data platform constructs a basic operation environment for operation of the scenic spot supervision module and the intelligent marketing module by utilizing a cloud computing technology, and has the beneficial effects that scenicspot data management of the big data platform is combined, so that scenic spot preview service and online guide service are realized, and the experience of tourists in a scenic spot is improved; through the intelligent marketing platform, an enterprise can popularize commodities more conveniently and effectively, benefits of the enterprise are improved, meanwhile, the intelligent consultation/complaint platform is arranged, and the technical effects that tourism services are monitored and managed efficiently and accurately in real time, the quality of the tourism services is guaranteed, and the tourism supervision and service level is improved are achieved.