Fecha de publicación: 25/08/2023 Fuente: Wipo "BigData" ENHANCEMENT OF NETWORK MARKETING BY USING BIG DATA FRAMEWORKABSTRACT In the present era of the Internet, enterprise network marketing efforts can profit from big data invention by better understanding user behavior, user preferences, and market hot spots. When developing countermeasures for network marketing in the context of big data technology, it is important to take into account the characteristics that are unique to big data. This invention examines the similarities and differences between traditional marketing and its modern-day equivalent, online marketing, and uses big data technology as a backdrop to do so. The invention also summarizes and synthesizes the pertinent marketing theories and developments as its theoretical underpinning. And by contrasting the various network marketing strategies based on the application of big data technologies. Using the logical relationship reasoning algorithm, this article constructs the best network marketing system and marketing strategy for the era of big data. The essay begins with an analysis of the current level of development in big data technology network marketing, and then moves on to discuss potential future developments. Experiments have shown that an organization, a network community platform, and customers can construct a marketing closed loop by employing data mining and analytical technologies to invention customer behavior data, defining the optimum network marketing plan, and making real-time adjustments to the strategy. This can be accomplished by analyzing customer data.