Fecha de publicación: 07/09/2016 Fuente: Wipo "BigData" The present invention relates to the technical field of Internet information processing, and particularly to a cloud computing platform based massive data processing method. The method comprises by setting filter conditions such as a field and the like, extracting key information elements in each file in original data, and forming a corresponding data record; storing each data record to a database; and based on this, according to the same information elements contained in different data records, using a big data processing framework under a cloud computing platform to abstract an association relation between information elements. The method disclosed by the present invention can analyze associated information and a corresponding association path hidden behind massive target information in the massive Internet information according to requirements and then provide an analysis result to a user through a query port, greatly saves time and manpower costs of related information compilation and analysis for the user, and provides effective technical support for target background analysis, marketing, market segmentation, risk prediction, risk prevention and control, and the like.