Fecha de publicación: 12/09/2023 Fuente: Wipo "BigData" The invention discloses a channel selection method based on big data, and the method specifically comprises the following steps: 1, forming a supply chain by a provider and a seller of fresh fruits and vegetables, and jointly determining the pricing of online and offline channels by taking the benefit maximization of the two parties as a decision principle; 2, analyzing market demands of sellers in a single channel, and calculating corresponding profits according to the freshness degree of the fruits and vegetables and a shelving mode; 3, analyzing the influence of the operation cost on the profit by comparing the profit of each main body of the supply chain, and determining the conditions required by a provider to open an online channel; 4, analyzing and calculating market demand functions and profit for online and offline channels; and 5, comparing the profit sizes of the two main bodies in the supply chain under the condition that the single online channel or offline channel is combined with online and offline, and performing channel decision selection by a provider according to the profit sizes of the two main bodies in the supply chain, and the method has the characteristics of improving the revenue profit and reasonably selecting the channel.