Fecha de publicación: 06/05/2022 Fuente: Wipo "BigData" The invention relates to the technical field of electronics and information, and particularly provides a big data marketing method, which is characterized in that a marketing system is connected with an existing bank client system data platform, acquires enterprise information data, and converges Internet acquisition data, public data and enterprise self-report data to form a marketing system database; and portraying the enterprise user based on the enterprise information data in the database. Compared with the prior art, by analyzing the marketing data of the bank outlets, the intelligent decision-making of the bank marketing strategy is realized, and the comprehensive competitiveness of the bank is comprehensively improved.