Fecha de publicación: 14/07/2017 Fuente: Wipo "BigData" The invention discloses a big data internet electronic promotion system, which comprises an electronic billboard body, a mobile phone terminal and a payment cloud system, wherein the electronic billboard body is in the shape of a rectangular solid, four side surfaces of the electronic billboard body are each provided with a touch advertisement display module, and each touch advertisement display module is provided with a two-dimensional code label; a main control module, a timing module, a billing module and a communication module are arranged inside the electronic billboard body; and the touch advertisement display modules acquire advertisement content and delivery duration input information, transmit the advertisement content and delivery duration input information to the main control module, receive and display fee information transmitted by the main control module, receive an advertisement playback starting command transmitted by the main control module and start to play an advertisement, receive an advertisement playback stopping command transmitted by the main control module and stop playing the advertisement.