Fuente: Wipo "BigData" The invention relates to the technical field of big data and multimedia, and relates to an advertisement playing method and system based on big data and an advertisement service platform. According tothe invention, advertisement carousel rule iterative mapping is carried out on advertisement putting strategy information in candidate video playing information to realize the continuous updating ofthe carousel content service of the advertisement carousel rule, and the advertisement program characteristics and the corresponding putting influence popularity characteristics are fused to configurethe preset advertisement control script. Therefore, the accuracy of advertisement distribution of the configured preset advertisement control script is higher, the data processing efficiency is greatly improved, and the analysis efficiency of advertisement distribution is further improved.