A control apparatus increases a velocity of capital and/or resources when developing, marketing and selling products. The control apparatus includes a user acceptance module for receiving parameters describing a system user, and for analyzing the parameters to determine whether or not the system user is acceptable to the control apparatus; a logic of operation module for collecting commercial activity of the at least one system user; the commercial transaction monitoring module for monitoring and/or facilitating the commercial transactions of the system user, accepted by the control apparatus, with customers of the system user; a commercial transaction buffering module for receiving payment associated with the commercial transactions of the system user; and the advertising module arranged for communicating with devices connected to a network of computer servers for directly placing or ceasing an advertisement of a product of the at least one system user, on at least on device or website.