Fuente: ICC Recycled plastics need a market. In this interview with Catalynx and Wang On Fibres, we explore how a South African circular economy venture is creating demand for recycled materials by connecting collectors, recyclers, manufacturers and retailers into a single value chain. This story offers insight into why investment, collaboration and policy certainty are essential to scaling circular business models and what negotiators can learn as work continues on a future Global Plastics Treaty.