Fecha de publicación: 12/01/2023 Fuente: WIPO (eseential oils OR extracts) The present invention relates to a vehicle AR display device and method, and an AR service platform and, more particularly, to a method for outputting additional information of an object photographed by a camera mounted on a moving vehicle to match the object. In this regard, the present invention proposes an AR service platform system comprising: a relay terminal that calculates the location, direction, or position of a vehicle by using information collected from a positioning sensor or a camera, extracts a POI object included in an image obtained from the camera, and controls additional information regarding the extracted POI object to be output to match the POI object; and a main (AR) server that is connected to the relay terminal, extracts the additional information regarding the POI object, which is included in the information collected from the camera, and provides the additional information to the relay terminal.